Thursday, October 2, 2014

Gross Digitized Products



A curious thing happened in the aftermath of the “great recession”, soon after the economy began to gather steam. As businesses started to ramp up production, gradually rising to pre-crisis levels, profits also surged. Hires came next and although there was a clear pickup, it remained well below earlier peaks. That paradox only grew stronger with the anemic economic expansion that has remained persisted throughout[1].

Had the economy become somewhat more efficient[2]? Was it a boost in productivity or was it something that our standard measuring tools were just failing to capture? It cannot be productivity, the numbers just don’t add up. For one, over the past couple of years returns on capital have been increasing at a markedly faster pace than those on labor.

It means that the owners of capital have become somewhat wealthier, whilst salaries have either stagnated or, in some instances, even dropped[3]. This condition is creating a wealth disparity that is becoming ever so apparent over time. Productivity gains are no longer being derived from a combination of capital and labor efficiency gains (which is how productivity gains have been acquired in the past), but more a result of capital efficiencies at the expense of labor.

Some pundits attributed the sluggish growth figures to a so-called “new normal” economic environment, one in which larger swaths of capital (brought about through broader investor participation and government stimulus) chase diminishing investment opportunities, compressing their return potential along the way. Economic figures do corroborate with this but it doesn’t explain the paradox between growth, productivity and employment.

The culprit seems to be in our statistics, or, more specifically, in the way that Gross Domestic Product is measured. The GDP statistic was designed to give a feel of the economic welfare of a country.  In its most basic form, GDP is derived by multiplying total output by the price of that output. Dividing this figure with the total population of the country being measured will yield the “GDP per capita”.

This is meant to be a rough measure of the wealth of the country (industrialized nations typically have higher per capita GDP rates than poorer ones) and herein lies the problem. It works beautifully for manufacturing-centric economies, where lots of tangible goods[4] are being produced, but fares poorly in the “digital” economy that produces far fewer of those tangible goods.

The transition from analog to digital has had a profound impact on almost all facets of the economy, not to mention our general welfare. From manufacturing to distribution and consumption, unparalleled efficiencies have been gained as a result of the “digitization of things”. The music industry is a case in point. It has been moving out of the “physical” realm of compact discs to those of streaming and high storage capacity mediums[5].

For the manufacturer, this transition is lowering their cost of getting the music to the customers, but there is a catch to this. More users are moving to a subscription-based model of streaming, and with the ease of duplicating and transferring digital audio, sharing and piracy are thriving activities. All this means that revenues to the music industry have been dropping steadily, especially over the last decade. This is a trend that is being observed in many other industries impacted by digitization[6].

The end result is a negative contribution to GDP, but this is a misleading indicator because the general welfare of the public has actually been improving. Surely being able to instantaneously access vast libraries of music and books at lower prices, or being able to consult the equivalent of the Encyclopedia Britannica or make a high quality video call across the globe at almost no cost are good things that have enhanced our welfare.

Certainly part of the tepid growth is indicative of deep-seated structural problems in the economy, but one also needs to consider distortions arising from the growing share of the “digitization of things”. Failing to adjust to this will only raise the risk of overshooting policy objectives.



[1] Economic expansion, measured by GDP and the growth in corporate earnings typically go hand in hand in a business cycle. Subpar economic growth combined with record earnings, as seen in the U.S. and European economies add to the paradox.
[2] Ironically, it would mean that a large chunk of those employed prior to the crisis were just “deadweight” and that the great recession acted like a powerful cleansing agent, trimming the extra “fat”.
[3] By definition, productivity gains occur when more output is produced from the same or similar amount of inputs. The question to ask is where exactly those productivity gains are coming from. If they are a result of labor with enhanced skills, salaries should also rise. If, on the other hand the gains are due to efficiencies is capital used for production, the situation is drastically different.
[4] GDP as a measure of economic activity was created back in 1934 for a U.S. Congress report. The calculation methodology was designed to measure the output of industries of that period and, although it has been revised to reflect the evolution of industries, the new economy poses numerous significant measuring challenges that have not yet been resolved.  
[5] For transportation in the physical world you need to consider both the transportation from manufacturer to retailer and from retailer to the consumer.
[6] Publishing is another industry that has been profoundly affected by the digitization of content. From the advent of electronic books to Wikipedia, the traditional publishing houses and retail stores have had to reinvent themselves and revamp their business models in order to stay relevant. 

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